A New Leaf

“Why?” is a natural question to ask of any blogger, or for that matter, any writer. The answer is “To be read.”

In the pre-interweb business of writing, there is this unfortunate hurdle between question and answer called “publishing.” For a novelist, the process is an onerous trudge through the world of editors and publishers, only rarely ending in an item even available to be read, let alone commercial success. (Congratulations, by the way, to my dear old friend Jael Maack on the sale of her debut novel, Simmer.) An academic writer fences with anonymous peer reviewers and journal editors. A screenwriter grovels for attention from producers and film agents.

A blogger faces no barrier to publishing, except having a working internet connection and perhaps a functioning mouse with which to click the “Publish” button. Anything can be broadcast across the Tubes, and everything is; the marginal cost is not much more than zero. One trade-off is quality – I, blogger, have no editor (other than the red dotted lines warning me of mis-spelled words), no exogenous critical authority.

As for the problem of how to be read, the key trade-off is marketing – who even knows that I have written something, and thus who will read it? Novelists are to a greater or lesser degree provided with marketing machinery by the publisher. Academics have a built-in readership in the journal subscriber list. Screenwriters’ success is rewarded with a film, distributed and marketed by a whole separate set of interested parties.

For a blogger, readership is established via two mutually reinforcing channels: the Subscriber and the Hyperlink. Subscribers are readers who visit the blog as a starting point – they include the stream of entries in their RSS feeds, or save the URL in their browser’s bookmarks. They visit often, at least as often as new posts appear. They post links to your blog on their blog, attracting Hyperlink readers.

A Hyperlink reader is someone who reads a blog because it is a destination – the end-point of a journey that began somewhere else, on some other site. Some of these Hyperlink readers become Subscribers (hence the bit about these being mutually reinforcing).

My Brush with the Vast Pool of Readers on the Interweb

Another difference between interweb and pre-interweb writers is the availability of statistics to prove the existence of readers, which somehow justifies the whole enterprise. It is only because of my “Blog Stats” that I was even made aware of my own brush with that vast pool of interweb readers.

• April 17, 2009: Published Conjecture – an observation made on the commuter train one evening.
• August 3, 2009: Popular local blogger Jason Kottke publishes The Hot Waitress Index, a Freakonomics-style post on various odd every-day correlations with the macroeconomy, including the prevalence of hot waitresses.
• August 3, 2009: I send an email to Jason (who does not enable comments on his blog) alerting him to my related piece.
• August 4, 2009: Jason updates his post with a link to Conjecture.
• September 3, 2009: Daniel Finkelstein, in his blog for the TimesOnline (UK), includes Conjecture as number 3 in his list of 10 strangest ways to measure a recession (he reused a lot of Kottke’s links, with attribution).

Weekly visitors to "A New Leaf"

I have to admit, I have some deep sense of satisfaction from this episode, as if I made some meaningful contribution to the interweb. And, of course, because I was read.